BioFormula Select understands that your personal information, including your health information, is important to you. Therefore, we have developed this privacy and security policy (this “Privacy Policy”) to describe how your personal information may be collected, used and disclosed by BioFormula Select and its subsidiaries and affiliates, including the medical practices and other healthcare entities with which BioFormula Select contracts in order to provide products and services to you, (collectively, BioFormula Select,” “we”, “us”, or “our”). This Privacy Policy applies to websites and/or mobile applications (collectively, the “Website” or “Websites”), and/or other digital services (including our social media pages) or email messages (collectively, the “Products”), that are offered or operated by BioFormula Select and in which this Privacy Policy is posted or linked.

By using our Websites, purchasing and/or using our Products, and/or providing your personal information to BioFormula Select, you acknowledge this Privacy Policy, whether or not you register for an account with BioFormula Select through the Website (an “Account,” and collectively with the Websites and the Products, the “Services”).


This Privacy Policy does not apply to websites or applications that do not link or display this Privacy Policy or that display or link to different privacy policies. In addition to this Privacy Policy, BioFormula Select has established Terms of Service that set forth the general rules and policies governing your use of the Website. Please review the Terms of Service carefully since they contain provisions that limit BioFormula Select’s liability to your use of the Website and Products.

See terms of service for more details.

The Personal Information We Collect Through the Services

In connection with the Services, BioFormula Select will collect, use and disclose Personal Information as described below.

“Personal Information,” as used in this Privacy Policy, means information associated with or used to identify or contact a specific person. Personal Information we collect may include, but is not limited to, contact information, including, name, email address, mailing address, phone number, age, and gender.

Personal Information also includes certain “Sensitive Personal Information” as may be defined under federal or state law, or as otherwise set forth in BioFormula Select policies. Sensitive Personal Information may be subject to stricter regulation and consent requirements than other information. Before providing Sensitive Personal Information to us in any manner, including through our Services, you should carefully consider whether to disclose such Sensitive Personal Information. Sensitive Personal Information that we may collect includes, but is not limited to, location data, health information (including medical records), health background, health status, prescribed and over-the-counter medications, medical ID numbers, driver’s license numbers, laboratory testing results, and full-face and similarly identifiable photos.

If you submit any Personal Information to us relating to other people to us in connection with the Services, you represent that you have the authority to do so and that you permit us to use the information in accordance with this Privacy Policy.

Our Use of Personal Information

Any Personal Information you provide to us when you visit or use the Services is voluntary. However, in order to utilize certain Services, you may need to provide Personal Information and/or Sensitive Personal Information.

Subject to the restrictions on the use and disclosure of your Personal Information under applicable law, BioFormula Select and our service providers may use your Personal Information and your Sensitive Personal Information to:

  • Provide, operate, analyze usage of and improve the Services.
  • Verify your identity as the holder of an Account.
  • Administer your Account or process payments and provide you with related customer service.
  • Communicate with you about the Services, and to deliver any administrative notices or alerts and communications relevant to your use of the Services.
  • Tailor the features, performance and support of the Services to you and your preferences.
  • Troubleshoot problems with the Website and provide you with customer support.
  • Market our services and those of third parties that we believe may be of interest to you.
  • Allow you to participate in sweepstakes, contests, or other promotions. Some of these promotions may have additional rules explaining how we will use and disclose your Personal information.

Disclosure of Personal Information to Third Parties

Your Personal Information and Sensitive Personal Information may be disclosed:

  • To our third-party vendors acting on our behalf and to entities with whom we may be collaborating to deliver the Services.
  • To third parties to permit them to send you marketing communications.
  • By you, on message boards, chat, profile pages and blogs and other services to which you are able to post information and materials. Please note that any information you post or disclose through these services will become public information.

The Services may contain links to third-party sites and services whose information, privacy and security practices may be different than ours. Before using these third-party sites or providing them with your Personal Information, you should carefully review and evaluate the privacy notices for such sites, as BioFormula Select has no control over information that is submitted to, or collected by, these third parties.

In certain cases, you may be directed to a third-party site to provide information to complete a transaction in connection with the Website. In such cases, any information you provide to such third-party sites directly to such third party will be subject to the applicable third party’s privacy policy and terms of service. For example, Stripe, Inc. (“Stripe”) provides third-party payment processing services for BioFormula Select. All payments made to BioFormula Select will be processed by Stripe. The privacy policies of Stripe may differ from those of BioFormula Select. Any information you submit to Stripe will be governed by its privacy statements. Accordingly, BioFormula Select encourages you to carefully read Stripe’s privacy statements.


Other Uses and Disclosures

We may also use and disclose your Personal Information as we believe to be necessary or appropriate:

  • To comply with law enforcement requests, for example, to respond to subpoenas, court orders or legal processes.
  • In connection with any merger, financing, acquisition, bankruptcy, dissolution, transaction or proceeding involving sale, transfer, divestiture or disclosure of all or a portion of our business or assets to another person or entity.
  • To protect the safety of BioFormula Select, its customers, or any other person in an emergency.
  • To fulfill any other obligation of BioFormula Select as required by law. In the event that we are legally compelled to disclose your Personal Information to a third party.
  • To investigate, deter, prevent, defend against or take other action regarding violations of BioFormula Select’s Terms of Service, illegal activities, suspected fraud or situations involving potential threats to the legal rights or physical safety of any person or the security of BioFormula Select’s network or the Services.

Collection and Use of Other Information

BioFormula Select may automatically collect information about your use of the Services through your browser or device, IP address or through data collection tools, such as web beacons and cookies (“Usage Data”). This may include information about the date and time of your website session, geographic location, and how you have navigated the website, browser and device information and other information collected through our weblogs, cookies, or in other ways. We use Usage Data to manage and secure our websites, network systems, and other assets and to help us understand and improve our Websites and Products design, functionality, and usability. We also use Usage Data to monitor usage patterns, store information about user preferences and to improve the Services.

We may use and disclose Usage Data for any purpose, except where prohibited by applicable law. If we are required to treat Usage Data as Personal Information under applicable law, then we may use and disclose it for the purposes for which we use and disclose Personal Information as detailed in this Privacy Policy.

In some instances, we may combine Usage Data with Personal Information. If we do, we will treat the combined information as Personal Information as long as it is combined.

Through your browser or device: Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, and Internet browser type and version. We use this information to ensure that the Website functions properly.

IP Address: Your IP Address is a number that is automatically assigned to your computer by your Internet Service Provider. An IP Address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the pages visited. We use IP Addresses for purposes such as calculating usage levels, diagnosing server problems, and administering the Services. We may also derive your approximate location from your IP Address.

Web Beacons: A “web beacon” is a piece of code that enables us to monitor user activity and website traffic and, consistent with common industry practice, we may use web beacons in commercial emails we send to help us understand if emails are opened.

Cookies: A “cookie” is a randomly-generated unique numeric code stored in the user’s web browser settings or computer’s hard drive. A cookie typically contains the name of the domain (internet location) from which the cookie originated, when it expires, as well as a randomly generated unique numeric code.

Anonymized or Aggregated Information: BioFormula Select may aggregate information or create anonymized information from your Personal Information, which does not identify you (for purposes of this privacy policy, we refer to this aggregated or anonymized data as (“Anonymous Information”). BioFormula Select reserves the right to use or disclose Anonymous Information without restriction, subject to applicable law.

Our Advertising: We use third-party advertising companies to serve advertising that may be of interest to you when you access and use the Services and other online services, based on information relating to your access to and use of the Services and other online services, on any of your devices, as well as information received from third parties. To do so, these companies may place or recognize a unique cookie on your browser (including through the use of pixel tags). They may also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop. If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy, please visit

Protection of Personal Information

BioFormula Select seeks to employ reasonable physical, electronic, and administrative security measures, designed to safeguard your Personal Information within our organization.

However, please be aware that no method of data transmission over the Internet or method of electronic storage can be guaranteed to be perfectly secure. As a result, while BioFormula Select takes the measures stated above to protect your Personal Information, it cannot ensure or guarantee the security of any information you transmit to BioFormula Select or through the Website. ACCORDINGLY, BioFormula Select DOES NOT COVENANT, REPRESENT, OR WARRANT THAT THE TRANSMISSION OR STORAGE OF YOUR PERSONAL INFORMATION ONLINE WILL BE SECURE, AND YOU PROVIDE BioFormula Select WITH PERSONAL INFORMATION AND/OR SENSITIVE PERSONAL INFORMATION, AT YOUR OWN RISK.

Your cooperation is imperative in safeguarding your Personal Information. Choose your Account password carefully, as anyone with access to your Account password will be able to assume your online identity and view your medical information, change your Personal Information, and communicate with your BioFormula Select health care providers. It is your responsibility to prevent disclosure of your password to others, and to change your password if you feel that its security has been compromised. You may change your password from your Account profile page after logging into your Account.

Additionally, you will periodically receive correspondence from BioFormula Select at the email address you register with your Account. While these emails will never contain your photos or payment information, they will sometimes include information relating to the details of your treatment (as applicable). Accordingly, it is critical that you safeguard your designated email address and restrict access thereto. The registration of an email address with your Account indicates your consent for BioFormula Select to transmit your Personal Information, including your Sensitive Personal Information, to such address.

Opting Out Of Future Communications

You can stop receiving marketing emails from BioFormula Select by clicking the unsubscribe link included at the bottom of a BioFormula Select marketing email. You cannot opt out of certain emails we need to send you relating to normal business operations (for example, notifying you of a message from your medical provider). To opt out of all emails from BioFormula Select, you may email and cancel your BioFormula Select membership.

Accessing, Correcting, Updating, and Deleting Your Personal Information

You may access and update certain information in your Account, or deactivate your Account from your Account profile page after logging into your Account.

You may also, inspect and copy your Personal Information that you have provided to us or amend your Personal Information if you believe your file is incomplete, incorrect or obsolete.

BioFormula Select will make reasonable efforts to respond promptly to all such requests. BioFormula Select may impose a fee for the costs associated with your request, including the costs of labor, materials and/or shipping. In certain circumstances, BioFormula Select may deny your request, for example if we have legal obligations to maintain original copies of certain data and you request it to be modified. If we do, we will inform you of why we have refused a request.

You may at any time make a request for BioFormula Select to delete your Personal Information. BioFormula Select will comply with all such requests as soon as reasonably practicable, but only to the extent such requests are not in conflict with any requirements to retain such information pursuant to applicable law, contract or otherwise. When we delete your Personal Information, it will be deleted from the active database, but may remain in our archives.

Persons under the Age of 18

Persons under thirteen (13) years of age are not eligible to use the Services. Further, BioFormula Select does not knowingly collect Personal Information from anyone between the ages of thirteen (13) and eighteen (18) without authorization from the parent or legal guardian of such individual. A parent or guardian of a person under the age of eighteen (18) may review and request deletion of such individual’s Personal Information as well as prohibit our use thereof. If you are a parent or guardian of an individual under the age of eighteen (18) and believe your child has disclosed Personal Information to BioFormula Select without your consent or authorization, please contact us at

Updates to This Privacy Policy

The “LAST UPDATED” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the Services. Your use of the Services following these changes means that you accept the revised Privacy Policy.

Social Media Plugins

When you use our Websites, Products, or Accounts online, Social Media operators can place a cookie on your computer to recognize individuals who have previously visited the Websites. If you are logged into a Social Media account while using the Websites, Products, or Accounts online, the social plugins may allow that Social Media to receive information that you have accessed and used the Websites, Products or Accounts. The social plugins may also allow the Social Media operator to share information about your activities in or through the Websites with other Social Media users. For example, Facebook Social Plugins allows Facebook to show your Likes and comments on our pages to your Facebook friends. Facebook Social Plugins also allows you to see your friends’ Facebook activity through the Services. BioFormula Select does not control Social Media plugins or the content they create, collect, share, or process. For more information about Social Media plugins, please refer to the privacy statements and other legal notices of the Social Media platform.

Your California Privacy Rights

If you are a California resident under age 18 and are a registered user of any of the Services, then you may request that we remove any information you publicly posted on or in the Services. To request removal, please send a request with a detailed description of the specific post to the support contact information below. (You also may be able to log in to your account and delete your own information as set forth above). BioFormula Select reserves the right to request that you provide information that will enable us to confirm that the post that you want removed was created and posted by you.

BioFormula Select will make a good faith effort to delete or remove your post from public view as soon as reasonably practicable. Please note, however, that your request that we delete your post does not ensure complete or comprehensive removal of your post. Your post may remain on backup media, cached or otherwise retained by BioFormula Select for administrative or legal purposes or your post may remain publicly available if you or someone else has forwarded or re-posted your post on another website or service prior to its deletion. BioFormula Select may also be required by law to not remove (or allow removal) of your post.

California Civil Code Section 1798.83 permits individual California residents to request certain information regarding BioFormula Select's disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please write or send an email to:

101A Clay Street 190

San Francisco, CA 94111

Be sure to include your name, address, and email address if you want to receive a response by email. Otherwise, we will respond by postal mail within the time required by applicable law.

Stop Guessing App Privacy Policy

While using our services, the application will collect the following data about you:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Face pictures
  • Skin concerns
  • Usage data

We use email, first name, last name, phone number, and address to facilitate delivery of our product to your address and send you notifications about updates related to your subscription or your treatment. We get that data through the initial sign up and checkout process. That information is shared with Stripe as our payment provider and with Shopify as our e-commerce services provider.

We use face pictures and skin concerns to determine your skin condition and find the correct product to improve your skin health. We ask you to take the picture and skin condition during the initial sign up process and you may scan your face and update your skin concerns on the regular basis to update your skincare routine.

The app uses Google Analytics to collect information about how you use our app. We use this data to improve our services. Usage data may include information such as the type of mobile device you use, your mobile device’s unique ID, the IP address of your mobile device, your mobile operating system, unique device identifiers, and other diagnostic data.

We keep the collected data for as long as necessary to provide you with the best possible service for as long as you are an active subscriber. We may delete the data if you are not an active subscriber for more than 2 years.

In order to submit a deletion or any other kind of data request, please send an email with the subject "User data request" to Make sure to provide the email address you used to sign up for the service in the email body as well as any other information that might help us identify you and process your request faster.

Jurisdictional Issues

The Services are controlled and operated by us from the United States and are not intended to subject us to the laws or jurisdiction of any state, country or territory other than that of the United States.

Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at For any other questions, please send an email to