Our Story

The reason I started BioFormula Select

I was born with a dark spot on my face. Some people thought it was dirt and tried to wipe it off.

As I grew up, I didn’t know how to take care of my skin. There were too many products and too many people telling me what to do. I tried a lot of things, but nothing really helped.

Later, I went to college and learned how to think and solve problems. I also became a model and worked with smart skin doctors. My dark spot started to fade, and my skin got better.

Seeing my dark spot go away over the years helped me create my vision for BioFormula Select.

I believe skincare has nothing to do with celebrity. There’s been so much focus on fashion, that no one considers what good ingredients can do for you.

I can't go back in time and tell myself, “your dark spot won’t always be so dark.”
But I can tell you now:

Your face is in good hands.